Condom social marketing (CSM) programs market condoms through traditional retail channels. They typically include a focused IEC effort as well. Condoms are mainly sold, though a minority may be distributed free. There is typically one condom social marketing program per country. Some programs also provide long-term ARV therapy to the mother and possibly the father as well. These programs are often called "MTCT-plus". We're interested mainly in the MTCT part.